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Lessons from Chopped: Brand Promise Can Be a Winning Move
No matter the market or the economy, you should always be asking your team to re-assess your Brand Promise and its sales tactics, and focus on spreading new approaches throughout your sales system. Here is one question to answer: “How do we ensure that customers create room in their budgets for our product or service?" Answer? Find the pain.
If only the contestants on Chopped, a cooking competition on TV, had learned this lesson. In one episode, the judges eliminated a chef ... continue reading