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Barry's Latest Blog Post
Cash is King - Where's Yours?
It was the 2007-2009 recession, and markets were uncertain. Things were generally OK with my business, yet with years of experience through many types of crises and emergencies, I knew I had to take asset and crisis management inventory. As I mentally ran through my checklist, I felt pretty good. I had a cashflow runway of four months, some additional ways to raise money, I thought some customers would make early payments in exchange for discounts and that there were some unused assets that might be sold. In a worst case scenario, there was the consideration of pay reductions or layoffs. continue reading